Marketing Collateral
CHALLENGE
Canada’s largest improv festival celebrates the art form as emerging, vital entertainment. Improv's beauty is its unpredictability: characters, settings, even the tone can be anything. So how do you symbolize the unknown?
SOLUTION
We captured the fun spirit of improv: human and imperfect with hand-drawn logo and characters, collaborative with a collage of illustration, photography, and watercolour, and energetic with our cotton-candy colour scheme.
RESULT
Despite less star power than previous years, we achieved a 23% increase in sales over the previous year .